By John Bennett
Last week we stepped in it. Rather big. We ran an appreciation promotion after a long-time supporter who operates an outdoor equipment store donated a very expensive made-in-Canada jacket. We were thrilled that we’d be able to give it away to a supporter – a way of saying thank you.
Sierra Club Canada is a not an animal rights organization; we take no position on hunting and trapping. We are a conservation organization and, for strategic reasons, we must work with a broad range of organizations. Sometimes we even work with hunters -- including Canada’s Aboriginal peoples -- in order to achieve our goal of protecting the environment.
We sent out the promotion email and immediately received a storm of protest (apparently I'm good at arousing people, but not always in a good way). The jacket contained goose feathers and a fur collar, we were angrily told. I should have put more thought into this...